Free SEO audit for website, Maps & social.

1. Title tags and meta descriptions

Your title tag is the blue headline in Google results and still one of the strongest on-page ranking signals. Keep it to 50–60 characters, lead with the main keyword and finish with your brand, for example “Web Design Company in Calicut | Zenostacks”.

The meta description doesn’t directly change rankings, but it decides whether people click. Write 140–160 characters that answer the searcher’s need and end with a reason to act.

2. Headings and content depth

Use one H1 that states what the page is about, then H2s for each subtopic and H3s beneath them. This outline helps Google understand your page and helps AI tools lift accurate answers from it.

Thin pages rarely rank. Service pages should cover what you offer, who it’s for, pricing, process, location and FAQs, usually 600 words or more of genuinely useful content.

3. Technical SEO foundations

Every page should load over HTTPS, return a 200 status and redirect http and www variations to one version with a single 301. Publish an XML sitemap, reference it in robots.txt and submit it to Google Search Console.

Check that no important page carries a noindex tag or is blocked in robots.txt, and that deleted pages return a real 404, not a “soft 404”.

4. Core Web Vitals and speed

Google measures real-user experience through three Core Web Vitals: LCP (main content visible in under 2.5 s), INP (responds to taps in under 200 ms) and CLS (layout shift under 0.1).

The biggest wins are usually WebP images at the right size, page caching, a CDN, deferring JavaScript and removing unused plugins.

5. Structured data and local SEO

Schema markup in JSON-LD tells search engines exactly who you are. Add Organization or LocalBusiness schema with your name, logo, phone, service area and social profiles, plus BreadcrumbList and FAQPage where relevant.

For local searches like “SEO company near me”, pair this with a complete Google Business Profile, consistent contact details and genuine reviews.

6. AI search optimisation (GEO)

ChatGPT, Gemini, Claude and Perplexity now answer questions directly and mention only a few businesses. To be one of them, let their crawlers in via robots.txt, publish an llms.txt summary, and write clear question-and-answer content.

Consistent business details across the web and strong entity schema make it far more likely an AI assistant recommends you.

Titles, thumbnails and the click

YouTube rewards videos people click and keep watching. Write 40–70 character titles with the search phrase in the first few words, and pair them with a custom 1280×720 thumbnail: large text, a clear face or product, strong contrast.

• Main keyword first
• One clear promise per video
• No ALL-CAPS clickbait

Descriptions, tags and chapters

Descriptions are indexed by both YouTube and Google. Put the keyword and your website link in the first two lines, then a 200+ word summary, timestamps from 0:00 and 2–3 hashtags.

• Chapters appear as “key moments” in Google
• 5–15 relevant tags
• Upload accurate captions

Channel authority and consistency

A complete channel builds trust: a 300+ character description, channel keywords, a banner, a trailer and keyword-named playlists. Then publish on a predictable schedule, mixing Shorts for discovery with long videos for watch time.

Need help? Our SEO and digital growth team manages YouTube SEO alongside website SEO.